
Trusting an untested actor to help carry a film is risky, but a bonus is that it is cheaper. Often it is a producer director team that decides Sometimes an established producer has the confidence and desire to launch a new star and gain new respect. When an actor is hot they generally have new opportunities, but they have to be careful not to get bogged down in mediocre or worse films.
Ayushmann Khurrana starred in "Vicky Donor" and came from a tv background. This first movie was a big winner with critics and fans. The more recent "Bewakoofiyaan" with Sonam Kapoor, an enjoyable, but not excellent romance comedy.

Sidharth Malhotra got off to an unusual start as an assistant director for "My Name is Khan." His screen debut was with "Student of the Year" I watched and enjoyed him in "Ek Villain" and "Hasee toh Phaee" Apparently he will be playing opposite Katrina Kaif which represents a step up in box office acceptance.
Yami Gautam in "Vicky Donor" got off to a good start in Bollywood, but I was not impressed with "Total Chaos" I watched an earlier Punjabi movie, "Ek Noor" where she had a bit part in a movie I loved. I hope she gets a chance to show her talent.
Ileana D'Cruz comes from non Hindi background, but once established in Telegu and Tamil films Bollywood brought her to be one of three leads in"Barfi" a critically acclaimed move that was a lot better than the trailer led me to believe it would be. Ileana played a philosophical woman who lost her love over many years. She seems to have been in a few poorly reviewed movies since then, but still seems possible to break through.
Varun Dhawan got started with a showcase movie, "Student of the Year" directed and written by Karan Johar with two other debutantes which did well at box office, but not with critics. I missed that one, but did see him in "Humpty Sharma ki Dulhania" and although ok, not impressed.
Sonaski Sinha apparently had good connections and started off as a leading lady with the likes of Salman Khan, Akshay Kumar, Ajay Devgn, Saif Ali Khan and Shahid Kapoor in mostly action movies. I saw only clips of most of them, but can say she is an impressive dancer. She was exceptionally good opposite Ranveer Singh in "Lootera," but just fluff in "Holiday" a very successful movie and one of Akshay Kumar's better movies.

Rajukumar Rao was first noticed by me in" Kai Po Ch"e which was a movie from a book by Chetan Bhagat. But Raj upset me by playing the role of the guy who broke Kangana Ranaut's heart as an arrogant, indecisive fiancee, in "Queen" but in all fairness we weren't supposed to like him. "Shahid" was not a big money maker, but he played a sympathetic character. In "City Lights" he also showed a great emotional range--a country bumpkin coming to the big city and right away being ripped off and later being led into a corrupt job. He has taken some tough roles and has shown some versatility.
Shradda Kapoor has done a few movies, but stepped up to an impressive leading role in "Asqui 2" and followed it up in "Ek Villain" where she was killed off in the beginning, but seen in many flashbacks. I haven't yet seen what some describe as the best Bollywood film of 2014, "Haider" but I understand she played a difficult supporting role well. This last movie was such she will probably be given more opportunities.

I am waiting for one of my new favourites to emerge in bigger roles. Rajeev Khandelwal, like a few others started in television. In 2008 his first movie was "Aamir" followed by other critical successes, "Shaitan", "Soundtrack" and "Table no 21" Not quite in the big leagues, but an established recognized star.
There are many more that could have been mentioned, but the ones in this post I have been fortunate enough to have seen and for the most part enjoyed. If your favourite or someone you think noteworthy was left out please feel free to comment.
It boils down to selection. If you are too fussy you won't get a chance to know and be known, but if you accept a pattern of roles you can be type cast. The budget dictates the support any individual actor will get. Every detail adds or subtracts from the impression. All a movie fan can do is support what you like as best you can and hope others share your preferences.
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